Carrie McKeegan, the CEO of Greenback Expat Tax Services, grew her company’s revenue from $1.4 million in 2014 to $3.4 million in 2017, a 184% increase, and to around $3.8 million in 2018.
Greenback Expat Tax Services provides expatriate tax services.
In this interview with Eversprint‘s Malcolm Lui, Carrie shares how she and her team accelerated their high value sales by:
- Building up their brand with clients through educational content marketing.
- Developing a loyal customer base with an 85%-95% retention rate.
- Generating referrals by providing an outstanding client experience.